Social media marketing may have been tailor made for retailers. Sure, you may know your regular customers and say “hello” to them once they make their purchase. But ahead of the advent of social networking, which was probably the sole affordable way to help keep in touch with them.
Top quality stores could maybe afford a published newsletter every now and then.
Smaller stores with regular purchases could maybe make use of a loyalty card (usually with a plastic stamp for every single purchase).
But little more.
Now retailers can use various methods to help keep customers loyal and informed.
Probably the easiest social networking presence to create is really a Facebook page. They’ve an integrated process that takes you detailed through the original page creation and after that it’s only a matter of keeping the page current and encouraging your visitors to participate your page.
The encouragement process is frequently through promotions and events but only for people who have signed up to your page.
This technique alone can enable you to increase customer loyalty in addition to increase their spending.
Having said that, people will get bored quickly if all you could do together with your social networking is sell items to them. That’s not why they thought they logged onto Facebook – although the number of adverts on that site inform you that they’re being treated more and more commercially.
Gossip is good – you are able to tell people about birthdays, your pets, even that which you did at the weekend or yesterday so long as it’s fit for public discussion!
The more you need to use your social networking to build up a bond together with your regular customers, the better.
Once you’ve developed a number of individuals on your own company Facebook page, you can also use the advertising function on that site to focus on more potential customers. There’s a great drill down facility on their advertising panel that will help you to achieve this although you will need to keep yourself informed that – much the same as Google’s AdWords – it’s built to line Facebook’s pocket first and foremost so it’s best to have some help from a specialist if you do not want to spend significantly more than you bargained for.
For retailers, social networking also expands to cellular phone communications.
It’s easy to ask your visitors to sign up for texts that have news and promotions from your company. Provided that you keep the number of messages reasonable and the value they provide high, they can be an excellent method to drum up trade almost instantly.
Texts have a top “open” rate – above 9 out of each 10 messages sent are read within a few momemts to be sent.
Meaning that if you’ve got an empty shop or restaurant or whatever and may make a compelling offer, you are able to change that round very quickly. It’s not unheard of for restaurants who’ve used text offers to have a queue at the door later that day. The exact same goes for retailers who provide a flash sale but simply to people who’ve received the text.
Is Social Media a Revolutionary Force and What Does It Mean to You?
Several things happened in the past week. The people of Egypt removed Hosni Mubarak as their ruler and I’d dinner with senior high school friends that I had not seen for decades. smm panel What’s the connection? Social media. The best choice of Egypt’s revolt was a Google executive; I reconnected with my senior high school friends on Facebook.
I was also a person in a panel on “Just how to Use Social Media to Build Your Business.” Often when this topic is introduced to the over 40 crowd it’s viewed rather skeptically; the concern being one of time and value, because of lack of knowledge and experience.
If we think of Egypt as a contrast, consider who led the charge, who was simply in the street first–the youth. Why? The old want stability and peace at any cost; the young see revolution and progress. Hope trumps experience–the youth have a passion for freedom; the old were safe in accepting the status quo, therefore ambivalent about change. Passion trumps ambivalence. Cellphones, Twitter, Facebook and the Internet all made these changes in the Arab world possible. Social media marketing is really a revolutionary force.
How are you embracing and implementing social networking in your organization and personal branding? Social media marketing is an invaluable tool for building your reputation, engaging new, prospective customers and gaining real-time feedback. You are able to experience exponential returns in your customer base that would not be possible through every other means at no cost to you apart from time. So, when you are not on LinkedIn, Facebook, Twitter or any other social networking platforms you are standing still, maintaining the status quo-at least before the younger, more forward-thinking competitor dethrones you. A recently available Harris Poll revealed that 78% of Millennials, the very first generation to be raised with online media, actively use social media. Including blogs, social support systems and photo and video sharing sites.