Social media is here to remain. As an entrepreneur or small business owner if you are not using it to grow your own business you’re missing out. I am confident that you have seen the statistics by now. In 2015, 73 percent of U.S. Americans had a social network profile, representing a six per cent increase compared to the preceding year according to Statista. The numbers do not lie. Social media is a means of life all over the planet.
As an entrepreneur or small business owner if you’re not using social existence online to grow your business you’re missing out. By 2017, the worldwide social network audience will total 2.55 billion, – based on Emarketer.
Here I’ve listed my easy 5 step procedure for creating a strategy for social media marketing.
1. Identify your objectives.
For every business there should be a mission. Your company mission should have a mission statement. For every mission there must be a target. What is the positive result or end goal which you want to attain? You may want to become web famous, you may want to get speaking gigs, you may want to promote a book or training program or you may just want more customers. Whatever it’s you must write down your goals and the logic behind them. Understanding where you want to go and how you are going to get there will help you devise the best plan and route you should take.
2. Get Brand Clarity.
Get clear on your own brand before you set it on the market. Answer these 3 important questions. What do you do? Who would you help? What do you really want to be famous for? Once you can clearly articulate the answers to these queries, you can communicate this on social media or facing anybody.
3. Master the art of Pull Marketing.
Pull marketing is all about client attraction. Your purpose is to have ideal prospects able to clearly see themselves in your business model. They have to have the ability to see that your business offers exactly what they have been searching for.
Social platforms are a great tool for using pull marketing tactics. Whether you run advertisements or create a poll, survey, or contest you are able to get targeted prospects using social media advertising and messaging. The important thing is crafting messages that your target market will respond to.
Connect and build relationships.
So as to promote anything to anybody you want to have a trusted relationship. This notion holds true on-line as well. In such group you can converse and have digital discussions with people and demonstrate your experience. On social sites like Instagram and Pinterest, you have to use hashtags. On Twitter you utilize hashtags and lists to engage with others.
Whatever stage you are on, be sure to showcase what is unique about you. You must be able to clearly articulate your unique sales proposal. If people don’t understand what’s different about you, they reduce your product or services to cost.
Another great way to construct relationships with people on social media is to follow, comment and discuss their content. On every social media platform,smm panel there is an opportunity to provide feedback by discussing, commenting or clicking on a button to like the message. When you show up on that person’s social media page, then they are sure to notice you, earlier or later.
5. Make an action plan and articles marketing calendar.
That’s precisely why you want a social media action program and a content marketing calendar. How are you going to mix social media in along with your overall marketing strategy? You must realize that marketing functions best when you have a few strategies complimenting each other and working together.
The main reason why you have to put together an action plan is because, your perfect customers are looking for you on-line. For example: You are a health & wellness life coach focusing on nutrition and educating people how to shed weight without dieting and have a better relationship with meals. Your prospect is on-line searching for key words like weight loss, healthful meals, lifestyle coach, diet and health. As an entrepreneur in that space, you must show up in the hunt once the prospects go looking for a solution to their problems.
For each and every industry, there are people searching for answers to certain issues. You must produce messages for every problem the people in your target market has. Social media gives you a unique opportunity to communicate frequently with your target market on a vast array of topics.
As you can see, using social media as a process to grow your business requires you to go back to the fundamentals and understand marketing 101. As soon as you complete each of the steps above, you’ll get a better grip on how best to integrate social media to grow your business.